1. Introduction & Scope
me77 ("me77," "we," "us," or "the Platform") is committed to protecting the personal data and privacy of all players who access the me77 online casino and sports betting platform at me77.lat. This Privacy Policy sets out how me77 collects, uses, stores, shares, and protects personal information in compliance with the Republic of the Philippines' Data Privacy Act of 2012 (Republic Act No. 10173), its Implementing Rules and Regulations, and the rules and issuances of the National Privacy Commission (NPC).
This Privacy Policy applies to all personal data processed by me77 in connection with the operation of the me77 platform — including account registration, gameplay, financial transactions, customer support interactions, marketing communications, and all other activities conducted through me77.lat and its associated subdomains and services.
This Policy does not apply to third-party websites or services that may be linked to or integrated with the me77 platform but are independently operated and governed by their own privacy policies.
2. Data Controller Details
For the purposes of the Data Privacy Act of 2012 and this Privacy Policy, me77 is the personal information controller (PIC) responsible for the personal data collected through the me77 platform. The me77 Data Privacy Officer (DPO) is responsible for overseeing compliance with this Policy and applicable data protection law.
Enquiries regarding this Privacy Policy or the exercise of any data subject rights under the Data Privacy Act may be directed to the me77 DPO at:
me77 will acknowledge data subject requests within five (5) business days and endeavour to resolve them within thirty (30) days, consistent with NPC guidelines.
3. Personal Data We Collect
me77 collects the following categories of personal data from players:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, government ID number, nationality | Registration & KYC |
| Contact Data | Philippine mobile number (+63), email address, residential address | Registration & KYC |
| Financial Data | GCash mobile number, Maya account, bank account name/number, transaction history | Payment processing & KYC |
| Account Data | Username, account ID, login history, session duration, balance history | Ongoing platform use |
| Gaming Data | Game history, wager amounts, win/loss records, bonus usage, responsible gaming settings | Ongoing platform use |
| Technical Data | IP address, device type, browser type, operating system, cookies, session tokens | Automatic — each visit |
| Communications Data | Live chat transcripts, email correspondence, support ticket content | Customer support interactions |
| Marketing Preferences | Opt-in/opt-out records for promotional SMS, email, and push notifications | Registration & account settings |
me77 does not intentionally collect special categories of sensitive personal data (e.g., health data, biometric data, political opinions, or religious beliefs) unless specifically required by PAGCOR compliance obligations or applicable Philippine law, in which case you will be informed at the time of collection.
4. How We Collect Your Data
me77 collects personal data through the following means:
- Directly from you: Information you provide during account registration, the KYC verification process, deposit and withdrawal transactions, completion of responsible gaming questionnaires, live chat with support, and any other direct communication with me77.
- Automatically: Technical data collected by our platform systems when you access me77.lat — including your IP address, device information, browser type, referral source, and cookie identifiers.
- From third-party verification providers: Identity verification and document authentication providers engaged by me77 to assist with KYC compliance may share results with us.
- From payment providers: GCash, Maya, BPI, BDO, Metrobank, and USDT payment processors transmit transaction confirmation data to me77 to verify deposits and process withdrawals.
- From regulatory authorities: PAGCOR and the Anti-Money Laundering Council (AMLC) may provide information in the course of regulatory oversight.
5. Legal Basis for Processing
me77 processes your personal data on the following legal grounds as recognised under the Data Privacy Act of 2012:
- Performance of a Contract: Processing necessary to register your me77 account, manage your player wallet, process deposits and withdrawals, and deliver gaming services you have requested.
- Compliance with a Legal Obligation: Processing required to comply with PAGCOR licensing conditions, the Anti-Money Laundering Act (RA 9160 as amended), the Data Privacy Act (RA 10173), and other applicable Philippine legislation.
- Consent: Processing for marketing communications and optional profiling, where you have given explicit opt-in consent. You may withdraw consent at any time through your me77 account settings without affecting the lawfulness of processing carried out before withdrawal.
- Legitimate Interests: Processing necessary for fraud prevention, platform security, responsible gaming monitoring, and the improvement of me77 services, where these interests are not overridden by your rights and freedoms.
6. How We Use Your Data
me77 uses personal data collected from players for the following purposes:
- To create, manage, and maintain your me77 account;
- To verify your identity and age (21+ verification) during registration and KYC;
- To process GCash, Maya, bank transfer, and USDT deposits and withdrawals;
- To deliver the games, features, and services available on the me77 platform;
- To administer bonuses, promotions, and VIP loyalty programme benefits;
- To provide 24/7 customer support via live chat and email;
- To detect, investigate, and prevent fraud, money laundering, account abuse, and other prohibited conduct;
- To monitor gameplay for responsible gaming purposes and to facilitate the use of deposit limits, session timers, and self-exclusion tools;
- To comply with PAGCOR reporting requirements and regulatory audits;
- To comply with AML obligations under RA 9160 and related AMLC regulations;
- To send you transactional communications (deposit confirmations, withdrawal notifications, security alerts);
- To send you marketing communications about me77 promotions and new games, where you have opted in to such communications;
- To analyse platform usage and improve the me77 user experience;
- To enforce the me77 Terms & Conditions and this Privacy Policy.
7. Disclosure to Third Parties
me77 does not sell, rent, or trade your personal data to third-party advertisers or data brokers. me77 may share personal data with third parties only in the following circumstances:
7.1 Service Providers
me77 engages third-party service providers to assist in operating the platform, including payment processors (GCash, Maya, BPI, BDO, Metrobank), KYC and identity verification providers, cloud hosting and infrastructure providers, customer support platform providers, fraud detection and cybersecurity vendors, and analytics service providers. These providers are bound by data processing agreements that restrict their use of personal data to the specific services they provide to me77 and require them to implement appropriate security measures.
7.2 Game Software Providers
me77's game library is powered by third-party game studios and live casino operators, including but not limited to Pragmatic Play, PG Soft, JILI, and others. These providers may process limited technical data (e.g., player session tokens, anonymised bet records) as part of delivering their game products. They do not receive directly identifying personal information beyond what is necessary for game integrity and RNG auditing.
7.3 Regulatory and Legal Disclosure
me77 is required by Philippine law to disclose personal data to regulatory authorities in certain circumstances, including to PAGCOR in the course of regulatory oversight, to the Anti-Money Laundering Council (AMLC) under RA 9160, to the National Privacy Commission (NPC) as required under the Data Privacy Act, and to Philippine courts, law enforcement agencies, and other government bodies pursuant to valid legal process.
7.4 Business Transfers
In the event of a merger, acquisition, reorganisation, or sale of all or part of the me77 business, player personal data may be transferred to the acquiring entity as part of that transaction, subject to the same protections described in this Privacy Policy.
8. Cookies & Tracking Technologies
me77 uses cookies and similar tracking technologies on the me77.lat platform to ensure the platform functions correctly, to maintain your login session, to detect fraudulent access patterns, and to collect analytics data that helps us improve the platform.
The categories of cookies used on the me77 platform are:
- Strictly Necessary Cookies: Required for the platform to function — including session authentication, security tokens, and load-balancing cookies. These cannot be disabled without preventing your ability to use the platform.
- Functional Cookies: Remember your preferences such as language settings, game lobby view, and notification preferences.
- Analytics Cookies: Collect anonymised data about how players use the me77 platform — including pages visited, time on site, and feature usage — to help us improve the experience.
- Session Security Cookies: Used to detect and prevent account hijacking, bot activity, and fraudulent login attempts.
me77 does not use third-party advertising cookies or cookies that track your activity across other websites. You may adjust your browser settings to block or delete cookies; however, blocking strictly necessary cookies will prevent the me77 platform from operating correctly. Most modern browsers — including Chrome and Safari on Android and iOS devices — provide accessible cookie management settings.
9. Data Security
me77 implements appropriate technical and organisational security measures designed to protect personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:
- 256-bit SSL/TLS encryption for all data in transit;
- Encryption of sensitive data at rest, including financial records and identity documents;
- Multi-factor authentication requirements for internal administrative access to player data systems;
- Role-based access controls — staff access to personal data is restricted on a need-to-know basis;
- Regular security assessments and vulnerability testing of the me77 platform infrastructure;
- Automated fraud detection and anomalous login monitoring;
- Physical security controls at data processing facilities;
- Incident response procedures aligned with NPC breach notification requirements.
10. Data Retention
me77 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to the following retention periods:
- Account data and gaming records: Retained for the duration of your active me77 account, plus a minimum of five (5) years after account closure — consistent with PAGCOR record-keeping requirements and AML obligations under RA 9160.
- KYC and identity documents: Retained for a minimum of five (5) years from the date of account closure or last transaction, as required by AML regulations.
- Financial transaction records: Retained for a minimum of five (5) years in accordance with Bangko Sentral ng Pilipinas (BSP) and AMLC record-keeping requirements.
- Customer support communications: Retained for three (3) years from the date of each interaction.
- Marketing consent records: Retained for the duration of consent plus three (3) years to evidence compliance.
- Dormant account data: Where an account has been inactive for twelve (12) or more consecutive months, me77 will review retention necessity and notify the account holder prior to any data deletion.
At the expiry of applicable retention periods, personal data is securely deleted or anonymised so that it can no longer be attributed to an individual.
11. Your Data Subject Rights
Under the Data Privacy Act of 2012, Filipino players whose personal data is processed by me77 hold the following enforceable rights. These rights may be exercised at any time by contacting the me77 Data Privacy Officer at [email protected].
Right to Access
Request a copy of the personal data me77 holds about you and information about how it is being processed.
Right to Rectification
Request correction of inaccurate or incomplete personal data held by me77 about you.
Right to Erasure
Request deletion of personal data where retention is no longer necessary, subject to legal retention obligations.
Right to Object
Object to processing of your personal data for direct marketing purposes or processing based on legitimate interests.
Right to Data Portability
Receive your personal data in a structured, machine-readable format for transfer to another controller.
Right to Complain
Lodge a complaint with the National Privacy Commission (NPC) of the Philippines if you believe your data rights have been violated.
me77 will not charge a fee to process data subject requests submitted in good faith. We will respond to requests within thirty (30) days, consistent with NPC guidelines. Where a request is particularly complex or is accompanied by a high volume of requests, this period may be extended by a further thirty (30) days with notice to you.
12. Cross-Border Data Transfers
Some of the third-party service providers engaged by me77 — including game software providers, cloud infrastructure providers, and KYC verification vendors — may process personal data in countries outside the Republic of the Philippines.
Where personal data is transferred outside the Philippines, me77 ensures that appropriate safeguards are in place, including contractual data processing agreements that require recipients to implement data protection standards at least equivalent to those required under the Data Privacy Act of 2012. me77 will not transfer personal data to a country that does not have adequate data protection measures unless such safeguards are implemented.
13. Children's Privacy
14. Responsible Gaming & Data Processing
me77 processes certain gaming and behavioural data specifically for responsible gaming purposes. This includes monitoring your gaming activity patterns, tracking deposit frequency and amounts, noting session durations, and reviewing the use of responsible gaming tools in your account. This processing is carried out in your legitimate interest — and in fulfilment of PAGCOR regulatory obligations — to identify patterns that may indicate problem gambling behaviour.
Where me77's responsible gaming monitoring identifies patterns of concern, our responsible gaming team may proactively reach out to you with information about available tools and resources. This outreach is conducted with sensitivity and discretion. Data used for responsible gaming monitoring is not shared with third parties other than PAGCOR where regulatory reporting is required.
You can access your full gaming history and responsible gaming settings at any time through your me77 account dashboard. For more information about the responsible gaming tools available to you, visit our Responsible Gaming page.
15. Amendments to This Privacy Policy
me77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, changes in applicable Philippine privacy law, or changes in PAGCOR regulatory requirements. The "Last Updated" date at the top of this Policy will reflect the date of the most recent revision.
Where amendments are material — meaning they significantly affect your rights or the way me77 processes your personal data — me77 will notify registered players via the email address or mobile number on file, or via a prominent notice on the me77 platform, at least seven (7) days before the changes take effect.
Your continued use of the me77 platform after the effective date of any revised Privacy Policy constitutes your acknowledgment of the changes. If you do not agree with the updated Policy, you should cease using the platform and contact support to request account closure.
16. Contact & Data Privacy Officer
For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by me77, please contact our Data Privacy Officer (DPO):
For support enquiries not related to data privacy, our 24/7 live chat team is accessible after logging in at me77 Login.
If you are not satisfied with me77's response to your data privacy complaint or request, you have the right to lodge a complaint directly with the National Privacy Commission of the Philippines (NPC). Information on filing a complaint with the NPC is available through official Philippine government information channels.
This Privacy Policy was last updated on 1 January 2026. The current version supersedes all prior versions published on me77.lat.